Google - Youtube Video Campaigns

Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads.

1) TrueView in-stream ads

In stream adverts appear before, during or after a youtube video is played. These ads give you the option to skip the ad after 5 seconds. Here is an example of Grammarly using an in stream advert.

2) TrueView video discovery ads (formerly known as TrueView in-display ads)

Video discovery YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages.

Search Results Pages

This ad format appears within Youtube’s search results as shown below.

Related video page ads

This ad format appears alongside the related videos in the right hand sidebar.

3) Bumper ads

Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.